The idea to develop a casino is often driven by circumstances such as having sub-optimized space in the foyer of a hotel, the need to fill a gap in hotel occupancy or the availability of a license as part of a tourism investment scheme. All too often the idea develops a life of its own and the next steps are the creation of a casino design (that neatly fits the development team’s perception of what players want) and the start of construction, followed by the search for casino management. The problem is that there are common misconceptions about casinos and gamblers that lead developers into pitfalls time-and-time again! More about that later but let’s look at how the most successful operators go about things…They start with an understanding of the market, its willingness, size, disposable income, access, competition (for all entertainment), market-specific needs and compatibility of the player profiles with other users of the hotel, resort or entertainment complex. This understanding then forms the basis for the remainder of the feasibility study which estimates the number of potential visitors and their frequency of visit, the length of the average gaming session and the average stake. Extrapolating further, projections about the capacity requirements in terms of equipment, floor area and operating times are formulated. Finally, financial spreadsheets are crafted to present a supported and considered opinion on profit, capital expenditure and returns on investment. But more than just the numbers, the feasibility focuses thinking on how to optimize the opportunity, on flushing out potential fatal flaws and on what will be required to compete effectively in the market. The feasibility does not need to be a lengthy and expensive exercise conducted by a celebrated academic. What’s sufficient in the early stages is to understand whether you have a rough diamond or a worthless glass chip. A professional casino consultant will be able to deliver an initial feasibility for a reasonable price in as little as 10-working days, providing not only a decision point on the idea or opportunity at hand but also delivering a framework for screening future opportunities. Let’s look at some of the pitfalls…
The “license to print money” myth is a surprisingly popular assumption about casinos and one that seems to prevent people from conducting all the usual due diligence and care that would go into say, a shop or restaurant opportunity screening exercise. Examples that come to mind follow. A large casino was developed in a jurisdiction where there are restrictions placed on slot machine maximum stakes. The revenue expectations of the slot machines were heavily relied upon to render the casino viable. When a revenue capacity model was run on the slots by an experienced manager several days before opening, it showed that it was a physical impossibility to generate the required slots income with the number of machines installed… Naturally the casino failed to live up to expectations. A large casino developed in Britain by a US operator failed miserably because it did not understand the propensity for live gaming or the mobility of players in the market, whilst a British company failed spectacularly in Las Vegas because it didn’t understand the customer and made fatal design flaws.
The “James Bond” image is another popular misconception about players and casinos. The Pareto Principle applies heavily to casinos with approximately 80% (or more) of the revenue being produced by 20% (or less) of the visitors. That 20% does not constitute people who don formal dress for an occasional night out; it’s more typified by the frequent visitor who feels at home in the casino in comfortable, casual wear. The un-initiated 5-Star Hotel manager is invariably aghast at the presence in his or her lobby of the “non-James Bond-ness” shall we say, of the casino players! “Where’s that casino manager, he’s obviously got this all wrong…” And on goes the conflict-of-interests. The feasibility study will enable the corporation to identify these conflicting situations in time to create solutions such as providing a separate casino entrance and differentiating F&B standards and prices in the hotel and casino.
I recall an incident where a group of บาคาร่า executives went to great lengths to propose the development of a large caravan park in the grounds of a destination casino resort, some 2 hours drive from a major city. The resort had the only casino within 4 hours driving-time of the city. The executives proudly began to present their highly polished and detailed plan to greatly increase footfall to the resort when much to their dismay they were harshly reprimanded by the CEO. They had failed to recognize that the hundreds of caravans on the road would delay the 20% of visitor that produce 80% of the revenue and the significance of such shortening of the gaming session!
There are many methods that people can use to make quick money. Gambling has been known for years to be a reliable option for people who love gambling. However, it is important to understand that the amount of money that one makes is determined by his competence in a game as well as the type of online casinos that he participates in. The latter has a bigger impact and hence the need to choose it meticulously. The consideration of the following aspects could be of great help in choosing a good casino.
The first consideration that one has to make is to counter the variety of games that the casino has. This is the key to making a considerable amount of money in gambling. The best casino to go with is that which offers games that one is good at. This will help gain a better hand in gambling. Additionally, the availability of a wide range of games saves on time when one wishes to try out a new game.
When a problem arises, the player should be able to turn to a reliable individual to help resolve it. This is what calls for the need of a reliable customer support service on online casinos. Mistakes are inevitable and it is up to the player to choose casinos that are more reliable when it comes to that. The best way to counter the nature of support service offered is by looking at the contact details of the target casino and looking at clients’ reviews. The worst thing that one can ever do is to enroll to a casino associated with poor customer support; exploitation is prevalent.
The goal of getting into the casinos online is to make money. This means that one has to choose the most favorable casino that gives a better hand in. To counter this aspect, the players are advised to look at the bonuses provided. To encourage players to play more, most of the online casinos offer free bonuses that helps one make more money with little investment. Additionally, it is important that one takes time to counter the number of bonuses that are required for one to make good money.
Reputation of a given casino is the most commonly overlooked aspect when it comes to gambling. Some people tend to overlook the fact that not every promising casino is reliable. To be on the safe side, the players are highly advised to always counter the reputation garnered by a given casino. One has to know what other people think about. With this consideration, one is able to avoid becoming a victim of exploitation in online casinos.